Grow on Amazon with Optimized Ads

Say goodbye to manual optimization of Amazon Ads.
Advigator is a software that creates and optimizes advertising campaigns for you. It's easy to use and requires no technical skills.

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Join thousands of Amazon brands that are running ads with Advigator

omada
mighty matcha
beltbro
antler
healthyhey
coverbasics
Wekigai
EAcommerce
K2R2 Brands
Achannel
gresel
maple farm
Vintage sunglasses
vovees
CiboCrudo
Problem

The Amazon ads console is a great tool, but it has some limitations.

amazon ads console campaigns list

Managing many campaigns

With a large catalog and one campaign per product, you'll quickly end up managing dozens of campaigns, which can become overwhelming.

amazon ads console bid input field

Adjusting bids and budgets

To keep a good ACoS, you often need to adjust bids—lowering them for high ACoS keywords and raising them for better performers.

Amazon ads console search term reports

Analyzing reports

Finding new keywords in search term reports, calculating conversion rates, excluding irrelevant terms—you started as a seller, now you're a data analyst.

Solution

Just set your budget and target ACoS.
We'll do the rest.

Your new optimized campaigns will be live in Amazon Ads console in 5 minutes.

Amazon Advertising console

5 out of 5 stars

It was so simple and easy, I thought I must be missing something.

Amazon Seller

Advigator optimizes campaigns for you

We import and analyze data, then apply the optimizations directly to the campaigns in Amazon ads console.

Automated Bid optimization

We optimize bids by reducing them for low-performing keywords/targets and increasing them for high performers, all proportional to their conversion rates.

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Automated Keyword Research

We analyze the search term report daily and add new relevant keywords to your targeting. If the product is new, we also find the initial keywords and product targets.

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Automated Dayparting

We lower bids at night and raise them during the day. This way, you won't waste budget on low-quality clicks, and your budget will last longer.

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Automated Budget Allocation

You set the daily budget at the product (parent ASIN) level, and we allocate it optimally across ad formats like Sponsored Products, Display, Brand, and Video.

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Analytics

Automation can feel scary, but Analytics helps you stay in control

Monitor ad spend, sales, and ACoS. Aggregate by account, product, category, or day. Track budget usage and the search terms you're spending on.

App screenshot

Comparison

How is Advigator different?

In Advigator, you won't need to set optimization rules, analyze data, or have technical expertise. We analyze data and apply optimizations directly to campaigns in Amazon Ads.

Advigator competitors

Frequently Asked Questions

Beginners

Why should I use Advigator if I already have the Amazon Ads console?

In the Amazon Ads console, you need to manually optimize your bids to reach your target ACOS, perform keyword research, and create and structure your campaigns. If you have many products, you'll quickly realize that managing all of this becomes difficult.

What is the difference from Amazon’s automatic campaigns?

Amazon's automatic campaigns are a good start, but they often bring few sales. For better results, you need manual campaigns with specific keywords, which involves analyzing search terms and setting bids. Advigator automates this entire process for you.

Do I need any technical skills?

Not at all. You’ll get optimized campaigns without having to learn the many best practices that typically require time and expensive trial and error.

How long will it take to see good results?

It’s hard to give you a precise answer because it depends on many factors and your expectations. However, we can say that if you keep all the default settings and no custom bidding, the ACoS should approximately converge towards the target ACoS you’ve set within 30 days. This applies if the product generates at least 5-10 orders per week, has 15+ reviews, and 4+ professional photos. In other cases, the gap between the ACoS and the target might be larger.

Experienced

Is it really a 'set-it-and-forget' software?

Yes, we create the campaigns, add the keywords, and set the bids. Every day, we analyze the data to adjust bids, add new keywords, and allocate the budget to sub-campaigns. The best practices you would do manually are fully automated.

Can I change the automatic settings set by Advigator?

Absolutely. In Targeting > Custom Targeting, you can add your own keywords and set custom bids. You can also adjust Target ACoS by campaign type (e.g., SB vs SP), modify dayparting, or change budget allocation in campaign settings.

Can I use Advigator to manage my existing campaigns?

We don’t modify your current campaigns, but we analyze their data to create a new campaign in a new portfolio. This is because it’s easier to create a new campaign rather than archiving or modifying existing ad groups. Plus, it allows you to try out the service, and if you don’t like it, you can always go back to your old campaigns.

Do you import historical data?

Yes, we import the last 95 days from the day you sign up (the maximum allowed by Amazon) and then continue to import data every 24 hours, storing it indefinitely.

How do you handle product seasonality?

Seasonality can affect both traffic and conversion rates. If traffic fluctuates, it’s not a problem for us because we don’t push bids during off-season periods just to get traffic. You’ll simply see no spend during off-seasons. If conversion rates change, we adjust the bids accordingly. For example, conversion rates typically go up around the holiday shopping season and drop off afterward. So, your bids will automatically decrease after the peak.

Can I manage multiple accounts?

Yes, unlimited. Simply connect your Amazon Ads account that has view/edit permissions for the brands.

Testimonials

Happy customers from all over the world

We saved multiple man-hours as Advigator took care of the optimisation of the ad spend and managed our ROAS.

K2R2 Brands

The best software for scaling advertising campaigns on Amazon

Scuola Ecommerce

Budget and underperforming campaigns are handled automatically. It is really easy to use and intuitive

Omada Design

It is extremely easy to set up and maintain. The optimization process is based on common sense, so it is easy to understand what you are doing. There is no mumbo-jumbo with artificial intelligence and other useless buzzwords.

Wekigai

I was able to save a lot of time and reduce ACoS. This has allowed me to scale the budget invested and extend my product catalog.

Gresel

Most software companies overcomplicate things and require a big learning curve, but Advigator was so simple and easy I thought I must be missing something.

BeltBro

We used to run only 5 campaigns with bad results. Now 90 campaigns and with good results.

EAcommerce

Before Advigator, we spent and wasted our budget without any logical reasoning

Amici&Natura

By using Advigator, we've seen a significant improvement in the performance of our ad campaigns.

Tosoni

Advigator provides robust analytics and reporting features, allowing users to analyze their campaign data, measure key performance indicators (KPIs), and gain valuable insights to optimize their advertising strategies.

Senso Naturale

With Advigator, no advertising experience is needed. Simply set your product, daily budget, and watch sales come in. Best of all, there's no monthly fee—just a small percentage of your ad spend.

Vintage sunglasses

Start your 14-day free trial now

Unlimited features, no credit card required. Pause whenever you want.

omada
mighty matcha
beltbro
antler
healthyhey
coverbasics
Wekigai
EAcommerce